KW Worldwide Master Franchise Selection Process

Our proven three-phase process provides a clear roadmap for qualified candidates, guiding you from initial discovery and application through the successful launch of your Keller Williams Worldwide region.

KWW Selection Process

Introductory Process

  • Initial inquiry via phone or email
  • Initial inquiry questionnaire for submission and review
  • Introductory video call — explain process and identify opportunity
  • KW Opportunity Webinar to overview KW culture, models, systems, training, technology, and marketing
  • Attend Franchise Systems Orientation (monthly opportunity)
  • Attend one or more of the following KW events:*
    • Family Reunion (annual opportunity in February)
    • Mega Camp (annual opportunity in either August or September)
  • Begin assembling Core Group, including: investors, operating principals, regional leadership, and regional team

Application / Due Diligence Process

30 – 60 days

  • Master Franchise Application submitted and reviewed
  • Behavioral Assessment, Life Journey, and Future Self interviews completed for Regional Operating Principal
  • Master License Agreement reviewed, approved and signed
  • Fee paid

Launch Process

60 – 120 days

  • KW Worldwide (KWW) customization process begins:
    • Training adaptation consultations
    • Marketing adaptation consultations
    • Technology adaptation consultations
  • Regional Launch Week Training in Austin for core regional group
  • Local launch processes initiated by master franchisee and KWW support team