Trusted Models and Systems
What makes a real estate business not just successful, but sustainable and scalable? At Keller Williams, the answer lies in our trusted models and systems. More than just a philosophy, this is a comprehensive framework — a blueprint for everything from our economic stability and organizational structure to agent productivity and wealth creation. Explore the core systems designed to help you build a career worth having, a business worth owning, and a life worth living.
Business Systems
Keller Williams is more than a name over the door. Our company and our franchises are powered by passionate associates who have a mutual interest in succeeding and changing the real estate industry. In the early days of Keller Williams, KW founder Gary Keller asked his top associates a simple question: “How can we build a company that everyone will want to join, and no one will want to leave?” More than 40 years later, the guiding practices and principles they agreed to have reshaped an entire industry.
An Interdependent Company Built By Agents, For Agents
- Shares the rewards through Profit Share and Growth Share
- Opens the books
- Empowers associates through an Associate Leadership Council
- Agrees to a shared mission, vision, values, belief system, and perspective
Economic Model
Our mission, to build careers worth having, businesses worth owning, and lives worth living, means that we should work together to create productivity, profitability, and wealth-building opportunities for associates. We believe that the purpose of business is to fund the perfect life for associates — and to do that we focus on what we call the 25 Economic Fundamentals for running profitable, highly functioning offices.
Our models have worked even when the market isn’t good. Our economic model provided a platform for KW market centers to not only survive the real estate crash of the early-2000’s, it gave them the foundation to thrive.
We believe that our models and systems can provide an unprecedented economic opportunity to owners, investors, and associates around the world.
Organizational Model
Through our unique organizational model, we help our franchisees build a business that builds itself. Our proprietary recruiting program provides proven, time-tested systems for finding and selecting the greatest talent for a specific role, for efficiently directing your talented hire into productivity, and for leading your talented team member to the greatest profitability.
KW provides a framework for each level of the organization. From master franchise to franchise to agent teams, we have more than 30 years of best practices, job aids, and resources available to help you get the right people, in the right roles, doing the right things.
Productivity Systems
Gary Keller has always said that Keller Williams is “a training and coaching company that also happens to be in the business of real estate.” That’s why the center of our progressive, learning-based culture is Keller Williams University, or KWU. Our comprehensive curriculum addresses everyone from accomplished power producers to brand new agents. And that’s not all.
Connect is our exclusive online learning portal bringing anytime/anywhere learning directly to KW® associates. Gary Keller’s best-selling book series includes The Millionaire Real Estate Agent and The ONE Thing. With more than one million copies in print, these seminal guides feature models and systems that power any great real estate career. Not to mention that all our marketing and technology tools are inspired and directed by agents and built on trusted models. KW leads the way in the real estate industry through unmatched productivity-enhancing tools.