Led by Regional Operating Principal Orbe Soto, the Keller Williams franchise in Puerto Rico is also initializing operations. Since 2000, Soto has served as the owner and president of Puerto Rico-based Grand Homes Real Estate, which will rebrand into a Keller Williams franchise.
More than 60 real estate professionals are expected to become a part of KW Puerto Rico with the rebrand. Grand Homes Real Estate currently specializes in the sale and lease of residential and commercial properties in country.
“We offer the best coaching and training for our agents so they can offer the best services to buyers and sellers,” said Soto. “In deciding on Keller Williams, we wanted a brand that worked well with what we have now.”
“We are so much alike. Keller Williams is very transparent; it’s a great fit to bring together two respected brands and the franchise will offer great opportunities for expansion,” said Soto.