Why KW

Proven models, systems, culture, training, coaching and technology

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Proven Models & Systems

The Keller Williams Realty systems and models were a new way to do business in the United States and Canada, and they will be a new way of doing business in your region.

Keller Williams has established and proven models and systems that set a framework for profitability in any market. More than just a “brand in a box” approach, we are staying true to who we are – a training and coaching company that offers the most successful models in the industry and the very best training and tools to our agents and offices across the globe.

  • Business Systems:  How business is conducted.
  • Economic Model:  Specific strategies to produce profitable businesses.
  • Organizational Model:  Specialized positions and their responsibilities as the business grows.
  • Productivity Systems:  Training, coaching, marketing, and technology tools to amplify business results.
  • Culture:  The foundation of profitable, successful Keller Williams businesses
Explore the Model

Wealth Building

Leave a Legacy through Wealth Building!

At Keller Williams Realty, our associates are our full business partners – it’s one of our core values, and our commitment to our wealth building platform underscores this commitment. Through our growth share system, KW recognizes and rewards associates for helping to grow the company. Our wealth building platforms ensure that our associates have passive income well after their last real estate deal is closed. Click on the video player to learn more about growth share.

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Culture and Beliefs

At KW, our defining culture and belief systems are focused on the win-win, integrity, commitment, trust, and teamwork of our associates.

KW Culture
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Training & Coaching

Our commitment to education is unparalleled. From classroom trainingon-demand videos, to online education and our award-winning coaching programs – we provide the most advanced and comprehensive learning opportunity in real estate across the globe. 

Explore Coaching
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Marketing & Technology

The Keller Williams perspective is that real estate is a local business driven by individual associates and their presence in the community. At Keller Williams, our agents’ brands come first. We lead the way in the real estate industry with unmatched productivity-enhancing tools.

Technology & Innovation